Lucy Gordon

I’m a graphic and communication designer with a passion for helping brands develop strong visual identities and creative solutions. I enjoy adapting to different styles and aesthetics, tackling new design problems, and finding thoughtful, practical ways to make ideas come to life. I believe that design is more than making things look beautiful, it’s a universal language that communicates with the eyes. My work spans branding, publication, packaging, and campaign design, always grounded in clear communication and purposeful detail.

My process usually starts with curiosity and a focus on understanding the problem before diving into solutions. I pay close attention to the finer details — spacing, colour, and composition — and enjoy the quiet process of refining until everything feels cohesive and intentional. I like when design feels effortless, even if it takes a lot of effort to get there.

Sofia & Eli's Wedding Brand & Style Guide

This comprehensive wedding branding project for Sofia and Eli explores how visual identity design can create a cohesive and personalised event experience. The brand style guide defines colour palettes, typography, and graphics that reflect the couple’s elegant yet contemporary aesthetic. Deliverables include invitations, menus, signage, and stationery, each designed to align seamlessly and enhance the emotional tone of the day.

Bread Box — Single-Serve Bread Kit Packaging

Bread Box is a packaging concept designed for convenience and creativity — a single-serve bread-making kit with all ingredients pre-measured and ready to bake. The packaging features bold typography, clear ingredient information, and strong colour differentiation across three flavour variations. The design focuses on visual impact and usability, ensuring shelf appeal while communicating simplicity and fun in the baking process.

Modern Makings — State Library Victoria Annual Report

This project reimagines the State Library Victoria’s annual report under the theme Modern Makings. The publication was designed with a refined, minimalistic layout that emphasises clarity and calm sophistication. Bright, edited imagery introduces unexpected pops of colour not typically associated with the library, symbolising innovation and new perspectives within a historic institution. The overall tone reflects a balance between contemporary design sensibilities and the Library’s cultural heritage.

Famous Soda Co — Pink Lemonade Campaign

This advertising campaign showcases Famous Soda Co’s Natural Pink Lemonade through vibrant photography and clean composition. Using professional studio lighting and thoughtful art direction, both the poster and billboard designs balance playful energy with modern simplicity, highlighting the brand’s fresh and health-conscious identity.

Every Brew — Brand Identity Design

Every Brew’s identity captures the essence of a sustainable, modern coffee brand with a focus on simplicity and authenticity. The project includes logo design, colour palette, typography, and visual mockups, establishing a cohesive look for both the café and its store. The branding conveys warmth and approachability while highlighting the brand’s eco-conscious values and commitment to quality coffee.