Robyn Beaudry

Communication Design

Hi I'm Robyn. I just finished my Bachelor of Communication Design and am working as a freelance designer. I am a mum of two, 5 year old and 2 year old. My kids are at the heart of my business goals, which is why I created Goatdog designs, as my daughter is a goat and my son is a dog in the Chinese Zodiacs. Studying at Swinburne was such a great experience for me, the Communication Design course has set me up with such a vast skill set that I think I could touch on so many different aspects of design and problem solving in general.

This work was part of my Capstone project. The client was Kew Toy Library and the issue was social isolation among parents, and single parents in particular. The response was to create the “ComeTogether” campaign, where the goal is to create an inclusive community to combat social isolation among single parents through toys.

There are two components within the strategy. The “Play App”, which is a digital space for members of the toy library to connect and learn about events. And the “Ice Cream Social”, to bring parents together, in a fun and relaxed environment. The overarching goal of the ComeTogether campaign is to raise awareness about the Toy Library and grow their membership base. The hope is for parents to socialize, connect, be part of the community, form networks, and in the end provide emotional support to one another.

ComeTogether-Play-App-Screens

ComeTogether-Play-App-Homescreen

ComeTogether-Play-App-Poster

ComeTogether-Booklet

ComeTogether-Event-Collateral

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The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

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We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.