Through studying a Bachelor of Design (Branded Environments) / Bachelor of Business (Marketing), I have explored my passion at the intersection of user, brand and space. As a strategic creative, driven by sustainability objectives, my holistic and human-centred approach sees a multi-sector application of innovative design outcomes. An interest in consumer behaviour and love of all things design has directed my expertise within the retail and entertainment sector, involving brand strategy and repositioning, temporary events and festivals, marketing campaigns and communication design. I am dedicated to designing a better world, through establishing alignments, enabling solutions and enriching experiences.