Linda Liu

Linda Liu is a recent graduate communication designer who specialises in branding, publication design and photography. Her belief in design is human-centred, where thinking and feeling are expressed through various disciplines and forms. She tries to understand the complexity of human nature and how it plays a role in design.

Recently, Linda has worked on a branding project with Miree, a Korean nail artist based in Melbourne. She developed a communication strategy to promote her brand that included art direction, photography, packaging and a publication design whilst producing a compelling visual identity. It helped establish her into the local Melbourne community where the number of clients and her followers increased by 30%.

Curiosity is the drive behind her design process; where she is systematic in her approach yet explorative and experimental. Her style continues to be reductive as she believes that striving for simplicity minimises the distraction to make the most out of each design. Outside of work, you can find her basking in the sun by the Merri, flirting between galleries or getting herself lost in the Australian bush.

She can be found through social media links below or email her at [email protected]

Untitled

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.