Luke Borrow

Communication Design

Hey there!

I’m Luke, a visual communicator completing his Bachelor of Design with a major in Communication Design at the Swinburne University of Technology. With my work, I focus on sending clear, effective and entertaining messages to my audience.

My attention to detail enables me to develop and strengthen the identities of clients in even the most subtle ways. And I take a narrative-driven and often funny approach to address my clients’ briefs and elicit the optimal response from the target audience. I am inspired by the creativity of street art – and am fascinated by its potential as a branding and communication device.

My skills are best applied to Branding, Packaging, and Print Publication – with a foundational belief that graphic design should elicit excitement and curiosity. Done well, design should “show not tell.”

Throughout my education, I have been awarded for creativity and design by being shortlisted for Top Arts as a year 12 student and receiving The Associate Vice Chancellor’s Award for Outstanding Design Student while studying a Bachelor of Arts at the Australian Catholic University. I am adept in the Adobe Creative Suite (Indesign, Illustrator, and XD) and have a working understanding of After Effects, Photoshop, and HTML.

I have recently finished an internship for the international tech incubator Hyper. I implemented my diverse and ever-evolving design language to express and strengthen Hyper's vision, mission and core values across social media channels.

I am often listening to podcasts, but always have time to chat design.

Welcum condoms

"It's All Good".

Restorus hair & beauty

Delites refresh

Quit Smokes

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.