“Good design is obvious. Great design is transparent”

So, who am I?
My name is Freya, a freelance communication and publication designer in Melbourne. I am still currently still studying my bachelor’s degree with Majors in both Communication Design and UX Design from Swinburne University of Design, 2021. I mainly work within brand strategy, identity design, brand communication, and digital design and development. Through strategic thinking and a considered approach, I build, shape, and grow distinctive brands. Outside of just designing I enjoy sewing, mainly for events and expos.

Creation has always been a prominent element of my personality. For as long as I remember always loved to draw wild creatures, imagine that I was in a different world with lots of colour, but as ai grew older I saw things differently and I took that young child aspects with me, thinking how I can make this look better or how can I change something so the elements of the design can speak more clearly. I have always loved to create and invent new possibilities for myself. Nowadays, I take this creative energy and infuse it into my brand and the brands I bring life to. My creations are what I bring to life and it’s one of the “fantasies” I keep with me to this day.

My aim is to encourage others to think in a different way, think outside the box through design it doesn’t really matter who you are, we are all visual thinkers, you need to see it to do it. As I progress into my design career, I am endlessly excited about the endless challenges and solutions I will find along my journey.