Freya Tran

Communication Design

“Good design is obvious. Great design is transparent”

So, who am I?

My name is Freya, a freelance communication and publication designer in Melbourne. I am still currently still studying my bachelor’s degree with Majors in both Communication Design and UX Design from Swinburne University of Design, 2021. I mainly work within brand strategy, identity design, brand communication, and digital design and development. Through strategic thinking and a considered approach, I build, shape, and grow distinctive brands. Outside of just designing I enjoy sewing, mainly for events and expos.

Creation has always been a prominent element of my personality. For as long as I remember always loved to draw wild creatures, imagine that I was in a different world with lots of colour, but as ai grew older I saw things differently and I took that young child aspects with me, thinking how I can make this look better or how can I change something so the elements of the design can speak more clearly. I have always loved to create and invent new possibilities for myself. Nowadays, I take this creative energy and infuse it into my brand and the brands I bring life to. My creations are what I bring to life and it’s one of the “fantasies” I keep with me to this day.

My aim is to encourage others to think in a different way, think outside the box through design it doesn’t really matter who you are, we are all visual thinkers, you need to see it to do it. As I progress into my design career, I am endlessly excited about the endless challenges and solutions I will find along my journey.

Publication Design for The Underlying Parasite, 2021

Poster Design for Vivaldi called “The Four Season” 2021

Packaging Design for Seasonally, 3 different flavour soap, 2021

Website Design for a small café called Day Break, 2020

Cover Design for the story of SPOILER the discord of telaesthesia, 2020

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.