In Hyeok Park

Communication Design

My name is InHyeok Samuel Park – alternatively neogh - have graduated from Swinburne University of Technology with a Bachelor's Degree in Communication Design, where I was able to discover my sleeping passion for logos - and branding, which the projects reflects what I gained at my time in campus through the support of lecturers and tutors with their professional experiences - and from my bottle shop seeing and memorizing hundreds of logos and labels of brewers and winemakers. I am loyal and generous to people close and far, open with anybody I meet, and always inquisitive and curious for new things.

Branding - or logo design is my main focus, followed by illustration - my original focus - which often support my design works. With my history, geography and demography knowledge through personal interests and work, my priorities in branding is to reflect as much identity that well represents 'all for one - and one for all'. I aim to combine endless ideas through my various interests that I hold strong brand loyalty towards, aiming to create connection through my design.

I'm skilled with Adobe Creative Cloud from my time in campus to document, crucial to generate and produce ideas through design thinking skills and appropriately responding to it's functions respectively.

I like to brand for various clients of various career fields by answering various questions for both parties through my various interests and skills. As I have repeatedly used, 'Variety' defies my values as a designer, and like a position where I can offer various services.

South Wharf Symbol Communication Design

'Attaquer' 'noEQL' Brand Focused Package Design

Plazing/Co-Design Brandbook

'For Whom the Bell Tolls' Classic Reboot

'Golden Grove Football Club' Capstone Project/Logo Redesign

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.