Max Lienert

Communication Design

Max’s unique creativity thrives within the cultural and artistic city of Melbourne, Australia. Specialising in creative design & marketing he is currently applying these skills within the packaging industry.

The series of projects Max has worked on portrays to us the importance of various events that have shaped his personality. Whilst in his youth he is always thinking about what work, and what doesn’t in today’s society. Where is the next opportunity and how will it be fulfilled? This results in raw design and honest outcomes that are always unique to one another.

Further enhancing his business capabilities in 2021 Max landed a marketing position at an international packaging company. This has brought upon professionalism and taught him the importance of tailoring his work to the specific needs of a customer.

Max’s feature project on GradX showcases branding for a newly proposed Tasmanian football club that is set to enter the AFL competition in 2022. The AFL required Max to design a new logo, along with playing kits, supporter gear, and a membership package to top it all off. The brief was tailored towards Max’s interests in sport which made for an enjoyable final semester experience at Swinburne in 2021.

Tasmania Devils

WALK Campaign

Enrich Interiors

Tropic Drops

Drop Bear Apparel

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.