Jayden Pilcher

Communication Design

Jayden is a communication designer who is currently in his final year studying a Bachelor of Design, majoring in Communication Design at Swinburne University of Technology. Previously Jayden has completed a Diploma of Design with al High Distinction. He was accepted membership into the Golden Key Community for his excellent study score average since 2020.

Within Jayden’s designs he loves to include current trends, simplicity, details, and balance. Strengths and passions in design that he holds are in surface graphics/illustrations, branding, publications, and print media. Jayden believes design is not just creating something that is visually appealing but something that is communicated effectively.

When Jayden is not working, he will be playing tennis with mates, taking his dog Elsie for a walk, trying to discover new musical artists, and doing too much online shopping which his credit card does not enjoy! Jayden enjoys scrolling through social media and Pinterest to find the latest trends in fashion and design in his spare time too.

caletti logo & branding – Business card: caletti is a new modern Greek fine dining restaurant, and the minimalistic, modern, and abstract pattern design was based off the Greek historical design of mosaic tiles on the business cards.

Melbourne times poster design – Serenity: This poster design is promoting how urban green spaces and nature can have a positive impact on people's mental health. The brain shape represents mental health and the green tones symbolise the environment.

flare & flick - Candle packaging: flare & flick is a candle brand, and the wavy pattern design was incorporated as candles give off a wavy smoke streak while they burn and was paired with soft, pastel colours as they are a form of relaxation.

Royal Botanic Gardens - Financial report: The brief of the Financial report was to create a visual narrative design which was done through plant imagery and the use of the arch shape as these Gardens are known for its architectural arched statue gazebo.

Heavenly Co- Rebranding: Heavenly Co is a Christian streetwear online apparel brand that wanted a new logo that was more mainstream in design and less full on religious so they can branch out to more consumers.

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.