Cindy Lo

Cindy is an ambitious and creative young graphic designer who is about to embark on the next exciting chapter of her design career. Holding with a Bachelor of Graphic Design from Swinburne University of Technology, she is passionate about design, particularly in the realms of branding, social media, and packaging design. Cindy's enthusiasm for design goes beyond professional aspirations; it is a deeply ingrained part of her identity. She finds inspiration in every corner of life, often turning mundane shopping trips into thrilling visual adventures. Her unique ability to appreciate the artistry of packaging design has even led her to view a simple product's wrapper as a canvas for artistic expression.

In the world of branding, Cindy seeks to create compelling visual identities that not only captivate the audience but also convey the essence and story of the brand. She understands the significance of a strong online presence, making social media a playground for her creative ideas to flourish.

Publication Design – Royal Botanic Gardens Annual Report 2021-22

The Royal Botanic Gardens Victoria's annual report aims to increase public awareness and understanding of plants and plant communities by incorporating a gradient color palette and multimedia elements, delivering information in an informative and visually appealing manner.

Cereal Packaging Design

"Cerealicious" is a new cereal brand targeting a younger audience, offers three unique cereal varieties, each with its own 'color signature' for a consistent brand identity. The packaging design incorporates realistic images of the cereal, creating an enticing 'peek inside' effect with an appealing color palette.

Breast Cancer Campaign: Cherish Your Breasts

The objective of this campaign is to raise awareness about breast cancer and encourage younger women to get regular breast cancer screenings. The poster showcases fruit arranged in a way that resembles a woman’s breast, aiming to symbolize the grace and beauty of this part of the female body.

Typography – Book Cover Design

This project involves crafting a book cover design that places a significant focus on typography and layout, prominently featuring the title "Mind Association". The design of the book cover embodies a modern and sleek aesthetic, utilizing a monochromatic palette of black and white.

Brand & Identity Design – Menu Design

This project showcased the development of a brand identity for 'Mikazushi Bar,' a sushi shop, with the creation of a menu designed to exemplify the brand's expansion and exploration. The menu prominently features the shop's fresh sushi offerings, incorporating a Japanese aesthetic in the background texture.

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.