Shelley Virduzzo

Communication Design

Hi there! I’m Shelley (or Shell if you’d prefer).

I’m a designer and Illustrator based in Melbourne. I have recently completed my Bachelor of Design, majoring in Communication. My creative practice is driven by my passion for ethical and sustainable design, inspired by my love of the natural world. I believe that design can inform change and positively impact the world.

As a creative thinker and problem solver, I thrive on tackling conceptually interesting and complex projects. To create my work, I use a blend of digital and traditional tools. This allows me to make distinctive imagery to help my clients connect deeply to their customers and stand out in their market.

I approach my projects with a blend of curiosity, empathy, and strategy. I pride myself on collaborating with clients to craft their visions through design. I enjoy working on many facets of design, including visual identity design and branding, packaging, apparel, merchandise, brand strategy, publication design as well as print and digital collateral. I'm dedicated to lifelong learning, constantly seeking to better my knowledge and craft.

When I’m not creating, you can find me drinking tea, birdwatching, gardening, spending time on the beach, finding new art to be inspired by, or curled up on the couch with my 2 cats Drake and Pepper.

Flotsam Aussie Wholefood Seaweed

Branding & Identity Design, Packaging Design

Zenith Skate Apparel

Branding & Identity, Apparel Design

Be a Good Wingman

Campaign Design & Illustration

Growth from Decay

Publication Design & Illustration

Vita Botanica Organic Skincare

Brand & Identity Design, Packaging Design

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.