Lauren Smith

Hi there! I’m Lauren, but I sometimes go by Loz!

I’m a Communication Designer and creative at heart that loves all things film. With over 5 years experience in Communication Design, as well as 2 years experience as a Commercial Assistant to the Marketing and Graphic Design team at my work, working in content creation, brand design and application and more.

I’ve always loved being hands on and creating things that leave an impact. Always admiring how design can transform and communicate multiple things at once. Aiming to work in the film industry one day as a Communication Designer or within the advertising industry to be able to create content that transports the viewer entirely through the work.

Holding a double degree in Media and Communication / Design, my majors being Cinema and Screen Studies / Communication Design with a minor in Marketing.

Outside of my professional lifestyle you will often find me binge watching movies, or buying new film memorabilia, or new toys for my fur-baby Koda - named after my favourite Disney film, Brother Bear. Or I am with my friends finding new places to explore and do day trips to, or new restaurants to try.

Obtaining several certificates in HubSpot Marketing Training, awards for recognition of my leadership skills and work ethic, as well as a range of network connections in both the Design Industry and Film Industry. I like to think I’m the multi-tasker of the century and can handle anything you throw at me.

GASLIGHT Film Campaign

Amazon Studios required a film campaign to be designed to promote the reimaging of the 1944 classic Gaslight in relation to the acquisition of MGM Studios Production Company. In which a series of Print, Digital, Production and Merchandise collateral was designed to promote the film release.

MWF: Women In Media Poster

Melbourne Writers Film Festival required a poster design to promote the Women in Media segment of the festival. Communicating the presenters, time and location of the event that displayed the festival's branded colours and symbolised the segment of Women in Media.

Direct and Protect Campaign

Direct and Protect is a Brand design and Campaign design for the social issue of sexual harassment and assault in the film industry. The project is designed to raise awareness and offer support for all industry workers on how to direct the change and protect workers from experiencing sexual harassment/assault when working in the industry.

REELS Brand Design

A Brand design was required for the launch of the streaming service REELS, a new service that allows for at-home streaming of Cinematic Released films. Print, Digital and Merchandise products designed as part of the campaign collateral package.

CRAFT Victoria Annual Report

CRAFT Victoria required a publication design of their Annual Report reflective of the year of 2023. The Publication was required to be designed to communicate a series of information including the events held throughout the year at CRAFT Victoria, as well as statistics based on performance, finances and more.

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.