Steffie Eddy

Steffie Pod is a Communication Design graduate from Swinburne University. I have several years of experience working for international companies and independent clients ranging international banks, social media influencers, and industrial suppliers. My experience includes branding, creating campaign assets, video editing, motion graphics, and illustration. I value efficiency, quality, and transparent collaboration in every design project.

In my spare time, I volunteer, do calligraphy or enjoy a nice walk in nature, especially the beach. Being an avid fan of Spongebob Squarepants, you’ll often find hidden bits and bobs (pun intended) around my designs and personal artefacts. If you dive deep enough, you might spot the pineapple under the sea.

LiveSafe Education

I designed LiveSafe Education’s website focusing on usability to leverage their online presence and increase brand awareness. Additionally, the project includes a booklet for PR use and posters for event leave-behinds.

Beau’s Black Book

I created a tearable guidebook for traditional markets around Melbourne set in a 1920s ambience. It captures the sentiment of a vintage love letter sent by a local to their partner, a newcomer to Melbourne.

Discovery Rebrand

I developed a revamped brand identity for the Discovery Channel. My strategy repositioned Discovery as a friendly, vibrant, energetic, community-driven brand that still focuses on delivering good quality edutainment for all ages.

Australian Happy Metre

I created an animation raising awareness of Australians’ happiness. Utilising endearing characters and a soothing voiceover to create a safe space for viewers, therefore engaging and sustaining their attention.

Devin

I developed a campaign to tackle procrastination among young adults.
I introduced a friendly, cute, witty, and empathetic character as a mentor who encourages and gives tips to help people boost their productivity and navigate their daily tasks.

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.