Ashley Ng

Ashley Ng is a communication designer who wants to help individuals and teams improve their solutions through design.

She believes that connecting with people and having experiences outside of her vicinity is vital to the work she does! She has experience in marketing work and spent several years volunteering in design and social media teams. She is a team player and really enjoys working with people.

Ashley’s work has been recognized in Malaysia’s Kancil Awards 2022 and recently in the ‘Student Packaging’ finalists category in the AGDA Design Awards 2023. She holds a Diploma in Advertising & Graphic Design from The One Academy and now a Bachelor of Design in Communication Design from Swinburne University of Technology.

So if you’re looking for an eye for design, just say hi!

Brand Identity – SoulFood Podcast

Drawing parallels to the comfort of Malaysia’s late-night food / hangout culture, the redesign of Alor Setar-based podcast aims to channel that same familiarity to welcome young listeners to open conversations about life, culture, relationships, and everything in between.

Packaging – Good Doggo Treats

Good Doggo Treats was designed by hand from structure to illustration and type, with a primary purpose in mind – to give people fun reasons to reward their dogs with a treat! Featured as a finalist for AGDA Design Awards 2023’s ‘Student Packaging’ category.

The structure was inspired by Japanese rice packaging. On the canvas is an illustrated print of the product with reasons to give treats. Tied by macrame rope, people can roll-down the packaging as more treats are taken out from the bag. The two-flavoured pack is united by a handmade macrame dog toy - punching on the fun.

Web Design – The Poking Studio

With many kinds of piercings to exist and things to consider prior to getting a piercing, someone new can get lost in the terms, procedures and fear of it all. The Poking Studio’s website was designed to simplify all that one needs to know about any piercing they’re interested in getting from the business.

Brand Identity – All IT Hypermarket

All IT Hypermarket is a one-stop shop for all things tech and gadget. The objective was to turn All IT into a contemporary and modern brand, to clearly display the professionalism and establishment of the brand in order to be reliable by working adults.

Binary code is a two-symbol system made of ‘0’ and ‘1’. When you connect them to form patterns of digits known as bits, which form bit strings - it forms almost everything seen on computer screens - each pixel, character, instruction, etc. The usage of these elements reflect All IT in its core. Like binary code, All IT can connect people to the world of tech.

Annual Report – State Library Victoria

Annual report design for State Library Victoria 2022-2023, entitled “Assorted Minds”. A formal, corporate document design while also reflecting on the Library's diverse selection of books and knowledge and channelling the Library’s vision to strengthen diverse communities.

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.