Chai Hoong Yong

Communication Design

Rainbow Yong Chai Hoong, known as Rainbow, is a 23-year-old creative force from Kuala Lumpur, Malaysia. My name, Chai Hoong, translates to ‘rainbow’ in Mandarin, reflecting vibrant and optimistic personality.Rainbow’s journey in graphic design began with a three-year diploma in Advertising and Graphic Design at The One Academy. I excelled in poster design, visual illustration, and photography, gaining experience through freelancing gigs that included crafting logos, social media posts, packaging designs, portrait drawings, and posters. My proficiency in Adobe tools grew with each project.Illustration design is my forte, honed from a young age. Skilled in watercolors and acrylics, I excels at generating bold and unexpected ideas, then refining them to match the project’s theme. My affable and open-minded nature makes me a sought-after team member, fostering collaboration. While confident in my creative abilities, I occasionally struggles with public speaking in larger groups. However, this vulnerability only adds depth to my multifaceted personality, reflecting my dedication to self-improvement and growth.

Wave guard

Wave Guard is a recently established nonprofit organization, founded in the current year, with the mission to safeguard the well-being of Australia’s coastal regions. Wave Guard was founded in response to the recent developments concerning Japan and their nuclear waste disposal. Our primary objective is to generate awareness about this matter and secure financial support to proactively safeguard Australia’s coastal areas from potential harm and destruction.

Holi Moly

Holi festival is a Hindu festival that celebrates spring, love, and new life. Some families hold religious ceremonies, but for many Holi is more a time for fun. It’s a colourful festival, with dancing, singing and throwing of powder paint and coloured water. Holi is also known as the “festival of colours”.

Seed You Soon

Seed You Soon is an Australian owned and operated business, based in the foothills of the Dandenong Ranges in Ferntree Gully, Victoria.
Seed You Soon aims to have aseed which are effeciency and more accessible; we believe everyone should have access to quality seeds and a diversity of varieties at a fair price.

The twelve dancing princesses

It is a publication assignment which I’ve used line art illustration. I am using the butterflies to represent the 12 dancing princesses. It is more simple and elegant.

State Library Victoria Annual Report

Creating an annual report for State Library Victoria. The art direction of the report will Image based, dual color chosen themes with a sense of remarkable calmness and formality as the state library of Victoria.

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.