Shelby Philp

Hi There, I’m Shelby!

I am a creative with a love for branding, publication layout and building graphic and typographic compositions. When I design, my intention is to create an outcome which is not only aesthetically pleasing but is evidenced by the 'why'. Every piece of design is unique, requiring a unique strategy to inform where the opportunity is to create the most successful solution.

Living in rural NSW, I appreciate how these communities thrive on their connections with small businesses. Strong relationships between businesses, particularly in creative industries, build new opportunities and continue to necessarily push boundaries. This interconnected relationship not only creates success on a community level, but collaboration throughout each step in the design process ignites opportunities for the best creative outcome.

Women Sport Australia

An extensive branding suite communicates values of femininity and strength to unite towards
enacting change. The bold colour palette and strong visual identity is complemented by original photography and illustration to create a range of brand applications.

Design as Activism Publication

Structured through Ann Thorpe’s principles for defining design activism, this publication
features diverse layouts to engage the audience. Creative typographic arrangements and image treatments spark interest for the viewer to connect with the content on a deeper level.

Pawrenthood Campaign

A basic brand identity for a charity organisation. The contrasting colour palette creates interest to
draw the audience in to effectively communicate the brand’s mission. Simplistic illustrations complement the brand identity by enhancing brand recognition.

Fiore Packaging

Escape reality with this set of travel inspired edible floral accompaniments. Diversity is created
through original illustrations, with consistent styling to unify the packages as a set. Refined typographic and colour selections elevate the design to appeal to the boutique nature of the targeted audience.

RBGV Annual Report

A corporate annual report elevated through creative typographical arrangements. Original
photography exploring textual elements to connect with the nature of the content and complement the organic and fresh colour palette

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.