I’m Katy Tran, a communication designer passionate about creating designs that tell meaningful stories. I focus on crafting narrative concepts, ensuring every design communicates a clear message and evokes emotion. I thrive on bringing ideas to life through typography, layout, visual storytelling, illustration, photography, and branding. I’m passionate about working on projects that inspire and challenge me, and I’m always open to exciting opportunities to keep learning and improving.

I believe in creating designs that are not only aesthetically pleasing but also aligned with the needs and features of the product. Sustainability and environmental issues hold a special place in my design approach. Through Typography for Print and Interactive, Publication Design and Visual Storytelling, I refined my skills in creating layouts that address issues and call-to-action while ensuring clarity and effectiveness in delivering essential information to the audience.

ComfoJoy

ComfoJoy is an event stationery brand that offers a unique approach to event stationery by turning customers’ stories into invitations for their cherished memories. With the message "Come for joy, leave with memories". ComfoJoy creates a deep emotional connection between the event and its attendees.

TRACK

A mental health support product that helps users visualise and track their emotions: Joy, Sadness and Anger. Inspired by natural landscapes to represent how emotion reflects on their surrounding environment. They can place a coloured ball in a box at the end of the day that aligns with their feelings. The amount of colour balls in each box helps visualise their emotional stage, encouraging mindfulness and positivity.

EcoChic Thriftfest

EcoChic Thriftfest offers a sense of community, it is a space where like-minded individuals gather to celebrate the art of upcycling and sustainable living. The Thrifting festival addresses to explore the enchanting world of thrifting, where vintage treasures and secondhand products come to life. Applying the book design and interactive website, the project aims to make the festival reach out to more people, convey sustainable living and shopping behaviour

Rabbit Hole Exhibition

Rabbit Hole exhibition for winter collection inspired by "Alice in Wonderland," the fashion winter collection blends dark and mysterious aesthetics with surrealism and macabre imagery, exploring themes of materialism, curiosity, and self-discovery. The photographs highlight the allure of luxury and dreamy, drawing viewers into an imaginative world. Rich colours evoke transformation, blurring the lines between reality and fantasy. The visuals tell a vivid narrative of materialism and the journey from reality to a dreamlike Wonderland, inviting reflection on the nature of desire and perception in today’s society.

Fragmented Feminisms

Designing a publication based on "Dissonance & Defensiveness: Orienting Effects in Online Feminist Cultures" by Akane Kanai and Julia Coffey, this project explores the feminist values within online spaces, highlighting the emotional struggles where women face in asserting their voices. Through powerful visuals and thoughtful layouts, the publication captures the complexities of how feminism is both defined and contested online, shedding light on the tension between self-expression and the resistance often encountered by women in digital culture.