Reiya Kuremoto

Reiya is a graphic designer born and raised in Tokyo, Japan. Although she grew up in Japan, her parents are from Taiwan, which has enabled her to understand Mandarin as well. She holds a Bachelor of Design in Communication Design from Swinburne University.

Reiya is passionate about creating visually appealing designs and collaborating with brands to produce compelling content, specializing in branding, social media, and packaging design. She believes design is a powerful tool for clarity and visual communication, ensuring that every project is both creative and striking. Her experience in various hospitality roles has enhanced her people skills, which she effectively integrates into her work.

In her spare time, Reiya loves exploring new cafes and restaurants, indulging in fashion, and travelling with her family and friends. She is always eager to embrace new projects and challenges, aiming to create designs that are both creative and impactful.

A Bit Of Caffeine

The rebranding of A Bit of Caffeine aims to enhance the café’s appeal, expand its customer base, and increase brand awareness through social media and advertising efforts. It also positions the café as
eco-conscious by introducing sustainable packaging and aligning with modern sustainability values.
The design approach features a memorable logo inspired by coffee beans and a colour palette that reflects the café’s warm atmosphere and commitment to eco-friendliness, reinforcing its unique concept and sustainability-focused identity.

Choose To Reuse

This project aims to explore effective communication design strategies by developing a comprehensive campaign proposal to address the issue of plastic pollution.
The campaign, titled "Choose to Reuse," focuses on reducing the widespread use of disposable plastic bottles by promoting reusable alternatives.
The campaign is designed to create a friendly, approachable environment that inspires people to make eco-conscious decisions. A range of media designs was created, including animated videos, posters, and social media posts, with the aim of attracting a wide audience.
The design incorporates rounded typography to create a welcoming atmosphere and utilizes contrasting colours for visual impact. Additionally, the use of photographs featuring both plastic and reusable bottles provides a realistic perspective and enhances the audience’s understanding of the campaign.

Kaloria

Kaloria is an organic reed diffuser brand that offers packaging for three distinct scents. The design concept focuses on creating a natural and calming atmosphere using soft, earthy tones that reflect the brand’s commitment to organic living.
The primary goal is to maintain consistency across the three scent variations while highlighting their unique characteristics. Each packaging design is thoughtfully crafted to convey a natural impression, emphasizing the brand concept.

Sapporo Snow Festival

The objective of this project was to create a poster, guidebook, and multiple applications for a festival of my choice. I selected the Sapporo Snow Festival, which takes place every February in Japan. The poster design needed to feature important information including the festival's name, date, location, sponsors, and URL.
I designed the project using a blue and white colour palette to create a snowy atmosphere. I also crafted the title font to give it a soft texture. Additionally, I included illustrations of the snow attractions to highlight the winter events.

Palette

This project involves rebranding a cafe located in Melbourne. I created a new brand mark and developed brand patterns for packaging, including coffee cups, takeaway boxes, and various other brand applications.
The brand mark’s design reflects the cafe’s concept of blending Korean and Australian influences in its dishes, ensuring that the logo effectively communicates the cafe’s unique identity and atmosphere
at a glance.

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.