Fiona Bickerdike

I’m Fiona Bickerdike, (Fibi) a graphic design creative and strategist with a keen eye for innovative design and a sharp mind for meaningful strategy. I have worked as a designer in industry for over 15 years. With a relentless pursuit of growth and self-renewal, I am a firm believer in continuous improvement and thrive on embracing new challenges and adapting to new opportunities. At the heart of my design philosophy lies a deep appreciation for strategy and problem-solving. I believe that every effective design solution starts with a single, powerful question: “Why?” By digging deep into research and analysis, I uncover the underlying motivations and needs that drive my clients target audiences. From there, I craft compelling design stories that can be leveraged, providing solid foundations for long term design stories. What sets me apart is my insistence on measuring the impact of my design solutions. I believe that great design should be supported by meaningful data, and that’s why I’m obsessed with tracking outcomes that prove the effectiveness of my work and offer insight into how to approach the next design creation and evolution. I hold a BA in Fashion design from Kingston University London, an MA in Fashion Design from The Royal College of Art in London, and a BA in Communication Design from Swinburne University of Technology.

Beauty in Numbers data visualisation publication

What would a publication look like if it believed numbers and data were the most beautiful entity? I have explored abstract methods of illustrating data visualisation within this piece of work. Data visualisation is stunning.

Fibi by Fiona Bickerdike self branding

Fibi is my brand. My design is grounded in integrity and honesty, designing authentic creative solutions to problems. A set of postcards designed as a leave behind showing some of the aspects of my life that are important to me. Cape Schanck Lighthouse merges into Melbourne City architecture suggesting the merger of my experience over the last 10 years. I believe in change and reinvention.

Swinburne Windows street gallery branding

A conceptual strategy for branding a new gallery space in the windows of the AMDC building. Porous planes and a social lens for the conversations that start collaboration. The logo reflects architectural elements of AMDC building and reflections in glass and suggests the movement of technological collaboration between the inside and the outside of the university walls.

Periodical Publication

This annual review publication considers that photosynthesis is the equation of life on our planet and draws inspiration from this equation, it’s periodical elements and the periodic table. A publication solution designed for stakeholders of the Royal Botanical Gardens in Melbourne.

Birdies brew branding strategy

A strategic branding concept for a social space where indoor golf, and local brewery collaborate to excite, and bridge a gap in the tourism social sports scene on the Mornington Peninsula. The logo explores the idea of a golf "birdie" a beer glass and a golf hole.

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.