Hello! I'm Xin Yan, a communication designer and illustrator with a passion for vibrant, cute, and colorful aesthetics that bring warmth and joy to any project.

Illustration has always been one of my biggest passions, and I love integrating it into my design work to create pieces that feel alive with storytelling and emotional depth. My goal is to craft designs that go beyond visual appeal—designs that tell meaningful stories, evoke feelings, and spark connections. Whether it's through character design, playful compositions, or engaging color palettes, I strive to ensure that each piece serves a unique purpose and can make a lasting impact.

I believe that great design isn’t just about beauty; it should have functionality and real-world relevance, resonating with the audience and adding value to their lives. My core value is collaboration, and I view each project as an opportunity to learn, grow, and create together with clients, colleagues, and audiences. By blending creativity, purpose, and a collaborative spirit, I aim to create work that feels as rewarding to others as it does to me.