Siew Min Fang

Hi! I’m Siew Min, though most know me as Jasmine. I’m a graphic designer from Malaysia with a diploma in Advertising and Graphic Design from The One Academy (Kuala Lumpur), and now I’m finishing up my degree at Swinburne University of Technology. I love the challenge of blending clean, thoughtful design with storytelling that truly resonates. For me, every project is a chance to innovate and create something both beautiful and functional. I’m driven by precision and a commitment to pushing creative boundaries, crafting work that not only looks good but connects with people.

Batucada Fest / EVENT IDENTITY

Batucada Fest is all about bringing
the vibrant energy of Rio Carnival
to Melbourne. ‘Batucada’ means rhythm in Portuguese, and the festival is centered around the tropical samba beats and the enthusiasmn of the dance. With a bold, colorful palette, the visuals highlight the fun and excitement of the festival.

Shape of Innovation

An annual Report designed for State Library Victoria. This report design captures the essence of State Library Victoria
as a hub of diverse ideas, cultures, and innovations.

Geometric circles are used throughout, each symbolizing a unique perspective. These shapes come together to form a cohesive, dynamic design, reflecting how the library unites a variety of viewpoints to foster a vibrant and innovative community. The visual language speaks to the library’s role in connecting people, sparking creativity, and celebrating diversity.

Lost in Tokyo / BRAND IDENTITY

Lost in Tokyo is a Japanese fusion cocktail bar concept
inspired by Tokyo Tower’s many perspectives. Blending Japanese elements with Western flair, the branding is striking yet maintains the minimalist style typical of Japanese design. This project captures Tokyo’s vibrant nightlife in a modern Melbourne setting, designed to attract an adventurous crowd with high-quality cocktails and a unique cultural experience.

Eye See Eye / REBRANDING

Eye See Eye is a modern, professional, and trustworthy optometry center based in Kuala Lumpur, Malaysia, dedicated to providing comprehensive primary eye care and specialized optometric services. The rebranding of Eye See Eye aimed to address the shop’s previous challenges—a lack of memorable identity and distinctiveness. This new branding approach establishes a strong, recognizable identity that aligns with the center’s commitment to quality care, fostering trust and professionalism in every interaction.

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.