Jonah Milne

Communication Design

Jonah Milne is a Melbourne-based creative working as a graphic designer for St Kilda Football Club. In the role, he is able to combine his passion for design with his love of sports, and sees design as a tool to distill complex ideas into visually compelling stories. With a particular interest in branding identity and design composition, Jonah lets his creativity flourish through crafting bold, impactful visuals that tell unique stories and connect with audiences. His work is driven by a passion for clean, thoughtful design that leaves a lasting impression. Looking ahead, he hopes his dedication and creative flair will pave the way for a long and successful career in the design industry.

FIFA World Cup Netherlands 2026

Jonah completed a full brand identity project for a FIFA World Cup in the Netherlands. He wanted to create a vibrant visual identity encompassing Dutch culture and the excitement of their first World Cup tournament. The logo design features a precursive letter “N”, intertwined with a tulip—a strong symbol of Dutch culture. At the heart of the design, a soccer ball is nestled in vibrant orange and blue, embodying the national identity.

Nodal Spices Packaging

Jonah created a cohesive set of three packaging designs for his self-made client ‘Nodal Spices’. Each package features distinct colors, patterns, and cultural motifs that celebrate their respective culinary traditions, whilst maintaining a unified design style that captures the essence of global spices.

Pitch Music & Arts Poster

This promotional poster for Pitch Music & Arts embodies the festival’s vibrant essence with dynamic visuals and an energetic color palette. fluid patterns symbolize the creativity and diversity of the event itself.

Odyssey Airways

Jonah’s rebranding of popular airline Jetstar repositioned it as a more luxurious travel option. Featuring an elegant logo, a sophisticated color palette and refined typography, the new identity effectively conveys a sense of premium service and comfort.

Moby Dick Reboot Postcards

This print production project takes form in a set of postcards, reimagining the famous tale of Moby Dick as a much darker, grittier retelling that explores the harsh realities of the whaling industry.

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.