Mia Kiely is a creative and meticulous designer based in Melbourne. She specialises in illustration-based design, working primarily on projects involving publication, packaging and brand design. Mia finds inspiration through travel, connecting with different cultures and the world around her, to create designs that reflect her personal values and the values of others. Small businesses, brands and creators are a passion and she endeavours to work with them to create designs that reflect their perseverance and hard work.

Mia seeks to create compelling designs, often incorporating a touch of whimsical qualities into her work to create something out of the ordinary. Mia often explores texture in different ways to create layered and highly elevated bodies of work. Outside work, she loves reading and connecting with nature, which are constant inspirations for her projects.

The King Family Romance Book Series

The project's aim was to rebrand the existing romance novel titled the “King Family Series” by Lena Hendrix. The rebrand seeks to not only expand market reach, but also break away from covers that feature photographic images of males. These male centred covers aren’t current and indicative of the modern woman. Instead, the project seeks to redefine the idea of romance novels by embracing illustrative modern design trends that appeal to today’s readers and aims to remove shame that exists within the romance genre space around female sexuality.

The Flower Princess Collection

The project was to redesign the novel “The Flower Princess” by Abbie Farwell Brown. The original novel was published using outdated production processes and the graphics were presentative of the early 20th century with handmade elements. I repositioned the text to bring it into the modern era through modern illustrative techniques while still maintaining its vintage charm. I re-presented it less as a children’s book and more as a nostalgic body of work for whimsical younger adults. I relaunched the work as an elegant and unique book that is now classified as a collectable for the current market.

Harmony House Album Cover

The project's aim was to recreate the album “Harmony House” by Dayglow. The project's message centres around the self-realisations you learn when you get out into the world as a young person and experience life. Dayglow wanted “the album to feel like a modern, independent take on a hit 80’s album” and wanted “the album to feel like it was literally found in your dad’s dusty record collection in the attic”. The album was inspired by nostalgia or what dayglow calls "false nostalgia", this when people of a younger generation watch old shows or music and feel nostalgic for a time never experienced. The concept for the front cover is based upon the idea that Dayglow wanted his music to feel like the soundtrack to a sitcom that doesn’t exist yet.

Herbal Essence Brand Identity

This project was to create a complete brand identity for the tea business “Herbal Essence”. The brand values are minimalism, craftsmanship, naturality and wellbeing. I highlighted the value of naturality and wellbeing through my use of a natural green colour palette. Furthermore, I showcased craftsmanship through graphics inspired by the tea making process beginning with growing the leaves. Another central value of the brand is harmony, thus I created a logo that was symmetrical and balanced to showcase this value.

Dainty Desk Packaging

This project was to create branding and packaging for a minimalist stationery small business titled “Dainty Desk”. The packaging combines an art nouveau style and Japanese stationery aesthetics. The colour palette is soft and pastel, enhancing its qualities of soft femininity and minimalism. The inspiration for the packaging came from my trip to Japan where I admired the soft simplicity of their stationery and packaging.