Talan Watson-Ponsford

Communication Design

Hello, My name is Talan! I am a graphic designer with a major in 'Communication design'. I thrive to create the extraordinary while utilizing the ordinary.

With a versatile skillset I am able to adapt to numerous projects in and outside of group work, a proud leader and passionate teammate.

I continue to learn new aspects of the design industry while sticking true to my passion of illustration and colour design.

Captivation of the audience with bold design and powerful imagery will always be my priority.

The Black Cat Redesign

A reimagining of a tired old tale, the design captures the essence of the gore and unapologetic subtlety of such a grisly tale. Developed as part of the Design for Production Unit. The project forced a complexity in regards to packing design, not before explored.

Design for Production

ABC Friends

A group project, to bring forward an audience for a newly established sub brand of the ABC. 'ABC friends' proposed a campaign about promoting facts, not fiction, hence; 'no filter just facts' was born. This project would go on to win the national competition, and receive the highest grade.

Communication Design Strategy

Horror Fest

Horror Fest was birthed from the complacency of previous projects in the 'Typography for Print and Interactive Publication' classroom. instead of simply fulfilling the quota, a new concept was created. where the completion of the project would birth the life of a newly and needed horror festival. A celebration of a Art, Design and Diversity.

Typography for Print and Interactive Publication

Tea Riffic

The 'Tea Riffic' brand concept stemmed from fulfilling a traditionally dull and abundant market need, tea. An illustrative style was utilized in its completion, combining sustainable materials and ethical packaging methods.

Design for Production

Dymocks Access

The Dymocks Access brand is a part of the final semester Capstone Project' Tasked to completely redefine a brand, I embarked to fill a market need by proposing a sub brand of the largest Australian book store, an accessibility brand, catered towards children and adults with disabilities. Capstone Project

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.