Pippa Sutherland

Communication Design

Pippa is a communication designer based in Melbourne. She is known for her striking visuals and simple, contrasting shapes and colours to create a whimsical aesthetic in her branding design. Her approach to design is ‘less is more’ and this is reflected in her design work through its simplicity and elegant nature. With a bachelor’s degree from Swinburne University in Communication Design, she has a passion for providing businesses with expressive branding that they love and adore. Pippa dreams of working with businesses that align with her passions, including those within the fashion, beauty, music, dance and food & drink industries. She has a strong interest in collaborating with other designers to share skills and bounce ideas off each other in a design firm setting. When Pippa is not wandering the streets of Melbourne for design inspiration, you’ll likely find her getting down on the dancefloor (or the kitchen floor) as she has a strong love for dancing and music!

Arc Logo

Arc is a sub-brand project for The Sandbar café in Middle Park, which opens on weekends as a sophisticated and elegant cocktail bar. Targeted towards young people aged 25-35, the cocktail bar houses live electronic music and DJ events within a dreamy, atmospheric space. Inspired by Mediterranean architecture, the Arc logo encompasses an archway icon in place of the ‘A’ to give the brand an aura of chic elegance and suggest the organic and pristine style of the cocktail bar interior.

Ally Magazine Cover

Ally Magazine is a studio photography project involving the concept ideation and artistic direction of hard light portraiture. The final portraits were then developed further to produce a fashion magazine cover and double-page spread embodying an aura of vogue fashion styling and high-end publication. The hard light images with the model’s full black outfit and broad brim hat appear high-class and sophisticated and the extreme contrast against the stark white background exposes a striking outline of her figure. The model exudes confidence as she stares at the camera with an elegant expression. It is this sense of feminine power, as well as the sharp angles of the model’s shape which fabricates a modern and polished magazine publication.

Zucci Poster

Zucci is a packaging design and branding project for kitchen grater products. The deliverables for the project included a logo design, three separate package designs for three variants of kitchen grater and a folded sheet design. The tri-fold recipe brochure and poster design are featured, elevating the product’s usability by providing practical recipe ideas for each grater type. Part of the project was creating innovative designs using only two spot colours per package and utilising overprint fill in Photoshop to generate mesmerising effects. The vibrant colours within the designs correspond with the energetic feel of the brand, which is aimed at young women in their 20s who enjoy making nibble foods and alcoholic drinks.

Crush the Blush Campaign Poster

Crush the Blush is a campaign project promoting SAD (social anxiety disorder). The campaign idea is based around an online community that offers compassion to women with SAD and gives them the courage to 'crush the blush' and manage SAD symptoms. The campaign posters aim to encourage young women to join the community on social media and post images of themselves with bright blush on their cheeks using the hashtag #CrushTheBlush. Individuals will understand the word 'blush' to have a double-entendre, as a physical effect of embarrassment/social anxiety as well as a makeup product.

The redesign of Rufus Du Sol's 'Solace' aims to capture a minimal aesthetic through the neutral colour palette including the creamy beige tones and the blues in the vector and photographic imagery. Using both digital illustration and photography in the design adds an element of abstraction as it blurs the line between dream and reality. This corresponds to the lyrics in the album where the lead singer describes himself drifting to a new sky and reaching another place.

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.